Skam fans can’t get enough of their favorite characters. We gave them exactly what they wanted by creating a zero-budget social spin-off that expands on the series themes to become part of the show’s official lore.
Then, we shook things up and put the most loyal fans in control starting by putting their fan fictions under the spotlight, with the help of Alessandro Baronciani and the official cast of the show.
15 M organic video views.
Top 3 most viewed videos on @NetflixIT (two of which were audio first contents).
2 out of 3 top shared videos on @NetflixIT.
#1 post for interaction and comments.
13 times in trend topics during the first month.
More thank 178 K tweets using #skamitalia during the first month.